Up and Running in Minutes
Your Business, Three Steps
Set Up Your Storefront
Create your branded coaching page — bio, specialties, your story. Your own corner of the internet, ready to share.
Set Your Rates
Connect Stripe, create subscription tiers, and start accepting payments. You keep 90% of every dollar.
Grow Your Roster
Share your link, track who visits, and watch subscribers roll in. Built-in analytics show you what's working.
Your Toolkit
Tools to Run Your Business
Professional Video Feedback
Record side-by-side video breakdowns with frame-by-frame tools. Deliver the quality your athletes expect.
Multi-Angle Review
Athletes submit front and back angles so you see the full picture. Better analysis, better results.
Payments & Subscriptions
Stripe-powered billing you control. Create tiers, set your prices, and get paid directly to your account.
Growth Analytics
Track page views, conversions, and referral sources. Know exactly how your coaching business is growing.
For Coaches
Your coaching business, your rules
FormLab is built for coaches who take their craft seriously. Grow your roster, own your brand, and keep more of what you earn.
- Only 10% platform feevs. competitors at 25%+
- Your brand, your pageYour bio, your pricing, your brand
- Professional tools includedVideo recording, annotations, multi-angle review
- Built-in growth analyticsUTM tracking, conversion funnels, referral sources